Product Proposition Intern
We usually respond within a month
Role Summary
Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company.
As a young and fast-growing company, grooming and learning from the next generation is always our priority. We are looking for interns to join us throughout the year - as a Bowtie intern, you will be treated and work like the rest of the team (no fetching coffee duties), and gain experience in substantive marketing or growth projects.
We also offer return offers for high achievers who share our values!
About the Role
We are looking for a Product Proposition Intern to join our team and help us develop innovative product propositions that meet the needs of our customers. As a Product Proposition Intern, you will work closely with our insurance product team to research and develop new product ideas, conduct market analysis, and help create product roadmaps.
Key Responsibilities:
1. Develop and implement product lifecycle campaign ideas for conversational marketing across multiple channels (WhatsApp, emails)
2. Conduct user interviews and research to understand customer pain points throughout the application journey.
3. Support the Customer Proposition team with administrative tasks
4. Collaborate with cross-functional teams, including marketing, sales, and engineering, to ensure successful product launches
5. Assist in the development of product messaging and positioning
About you
- Current Year 3-4 student in Business Administration, Marketing, or related disciplines.
- Strong command of spoken and written English and Cantonese.
- Strong interpersonal, communication, and presentation skills.
- Proactive, dedicated, and a good team player.
Internship Duration:
Full-time: at least 3 months
Part-time: 3+ days per week, at least 3 months
We Offer
Apart from a great learning experience, we also offer:
- Return offer opportunity
- Fun, cooperative, and flexible startup culture
- Weekly sharing sessions and regular happy-hour gatherings
- Flexible working hours
About Bowtie
We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.
We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team.
By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.
We take pride in moving fast all the time and our track record in moving ahead in the game.
As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!
Information collected will be treated in strict confidence and used solely for recruitment purposes.
The company will retain all applications no longer than 24 months of which will be destroyed thereafter.
We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.
- Department
- Marketing & Branding
- Locations
- Hong Kong - Intern
- Remote status
- Hybrid Remote
- Employment type
- Internship
About Bowtie Life Insurance Company Limited
Our purpose is simple - we are here to bring back the good of insurance: protecting people and their families.
By combining our deep domain expertise and our modern proprietary technology, we strive to provide better insurance products and world-class insurance experience to the public.
In the past 4+ years, we have been providing a wide range of medical coverage to the Hong Kong public. Our sum assured has exceeded US$5 Billion.
Let's continue to deliver a better insurance experience for all.
Let's Make Insurance Good Again.
Product Proposition Intern
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