Role Summary

Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company.

As a young and fast-growing company, grooming and learning from the next generation is always our priority. We are looking for interns to join us throughout the year - as a Bowtie intern, you will be treated and work like the rest of the team (no fetching coffee duties), and gain experience in substantive marketing or growth projects.

We also offer return offers for high achievers who share our values!

About the Role

We are seeking an SEO & Content Intern to join our dynamic team. Your mission is to help us create innovative content that resonates with our audience while integrating effective SEO practices. You will collaborate closely with our content team to generate fresh ideas, conduct market analysis, and contribute to our content roadmap. You will play a key role in ensuring our voice stands out in the competitive insurance landscape, leveraging SEO strategies to enhance visibility and engagement.

What You Will Learn:

Content Strategy: Gain a deep understanding of developing comprehensive content strategies, from market research to editorial, with a focus on SEO integration.

SEO Expertise: Learn from some of Hong Kong's top SEO professionals, mastering the complexities of effective SEO strategies and their application in content creation.

Financial Acumen: Enhance your decision-making skills and financial literacy, empowering you to make informed choices that can save you money.

Key Responsibilities:

• Blog Updates and Optimization:
• Optimize existing blog posts by integrating relevant keywords, enhancing readability, and improving multimedia usage (images, videos) to boost user engagement and search rankings.
• CMS Management:
• Ensure all content is properly structured with appropriate tags and categories, maintaining a consistent style and format across the site.
• Data Analysis
• Analyze website performance data using Google Analytics 4 (GA4) to track metrics such as user traffic, session duration, and bounce rates.
• Utilize Google Search Console to monitor keyword performance, indexing status, and any crawl errors, providing actionable insights for content improvement.
• Content Creation
• Collaborate with the content team to brainstorm, create, and optimize new blog posts and articles designed to attract organic traffic.
• Keyword Monitoring
• Support the tracking of keyword performance using tools like Google Search Console and SEMrush to assess ranking changes and identify opportunities for content updates.

Internship Duration:

Full-time: 3-6 months

Part-time: 3+ days per week, 3-6 months

About you

Academic Background: While not a must, you might be pursuing a Bachelor’s or Master’s degree in a field like Marketing, Communications, Creative Media, or similar.

Interest in Insurance & SEO: You're intrigued by the world of Insurance and SEO, eager to learn and grow in these areas.

Writing Skills: You have strong Chinese writing skills, and if you're also good at English writing, that's a bonus!

Data Skills: Familiarity with Google Sheets for data organization and analysis, as well as knowledge of Looker Studio, is a plus.

Communication & Collaboration: You're a clear communicator who can work independently and as part of a team.

Detail-Oriented: You pay strong attention to detail and have excellent organizational skills.

We Offer

Apart from a great learning experience, we also offer:

• Return offer opportunity
  
• Fun, cooperative, and flexible startup culture
• Weekly sharing sessions and regular happy-hour gatherings
• Flexible working hours

About Bowtie

We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.

We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team.

By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia. 

We take pride in moving fast all the time and our track record in moving ahead in the game.

As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!

Information collected will be treated in strict confidence and used solely for recruitment purposes.

The company will retain all applications no longer than 24 months of which will be destroyed thereafter.

We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.