Role Summary

Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company.

As a young and fast-growing company, grooming and learning from the next generation is always our priority. We are looking for great talents who share our values to drive and execute on marketing campaigns to drive our business growth.

About the Role

We are looking for a creative and motivated Junior Marketing Officer to join our team. This role is perfect for someone with 2–3 years of experience in marketing, particularly in copywriting and content creation. You will be working in a fast-paced organization that promotes cross-functional collaboration to develop and oversees marketing campaigns:

Your Key Responsibilities Include:

• Support campaign planning and execution by helping to develop marketing initiatives, manage content distribution, and track performance.
• Collaborate with other teams to execute creative ideas, including detailed briefings, reviews, and approvals. 
• Crafting compelling messages tailored to target audiences.  
• Using data-driven insights to evaluate creative effectiveness and refine promotional strategies for optimal results.

The success of this role will be measured by:

• Increase Creative Production Capacity: Transition from producing 15 static creatives per month to 25 diverse creatives per month. This includes 10 short videos and exploring AI-generated trend-based creative formats to align with current digital trends.
• Improve Performance Metrics: Achieve a 10% improvement in key performance metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), and App Start Cost Per Acquisition (CPA), compared to the previous year. This will result from enhanced creative variety and optimization.
• Deliver Actionable Insights: Conduct monthly creative performance reviews to identify the most effective content angles. Provide at least 3 actionable insights per month to guide the team in refining ongoing campaigns and improving outcomes.
• Monitor and React to Competitor Strategies: Establish a competitor monitoring framework to analyze pricing strategies and campaigns from key competitors. Deliver bi-weekly reports with actionable recommendations, enabling timely responses to competitive moves.

About you

You are a proactive and responsible person who takes ownership of tasks and exhibits a proactive problem-solving approach, has 2–3 years of relevant experience in marketing, content creation, or copywriting, and:

• Communication: Strong ability to articulate creative ideas and concepts clearly to both internal teams and external stakeholders. Proficiency in creating concise creative briefs, providing constructive feedback, and collaborating with cross-functional teams such as production houses and marketing teams to ensure alignment and timely execution. 
• Strong execution: 1+ year of proven track record on managing end-to-end creative production workflows, from brainstorming and concept development to final delivery. 
• Skilled in multitasking and meeting tight deadlines while maintaining high-quality output across multiple projects. 
• Social Media: Comprehensive understanding of major social media platforms such as Instagram, YouTube, Facebook, and LinkedIn. Proficiency in platform-specific algorithms, best practices, and content formats. Able to ideate and create platform-optimized content, ensuring relevance and trend alignment to drive engagement and reach. 
• Data Analysis: Capability to measure and interpret campaign performance metrics, such as engagement rates, CTRs, and ROI. Skilled in using tools like Google Analytics, Meta Business Suite, or other relevant platforms to generate reports and extract actionable insights for improving future creative strategies.

We Offer

Apart from a great career path and an opportunity to do good and do well, we also offer:

• Competitive package
• Flexible work arrangement
• Benefits include medical/ dental coverage and wellness programs
• Employee discounts
• Fun, co-operative, and flexible startup culture
• Weekly sharing sessions and regular social gatherings
• Excellent learning opportunities with Professional Development Sponsorship

About Bowtie

We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.

We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team. 

By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.

We take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.

As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!

Information collected will be treated in strict confidence and used solely for recruitment purposes.

The company will retain all applications no longer than 24 months of which will be destroyed thereafter.

We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.