Role Summary

Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company.

We are a leading provider of insurance, health, and finance content in Hong Kong, recognized for our commitment to delivering high-quality information and insights. As we continue to grow and strengthen our market position, we are looking for a new team member to join us. This role is crucial in maintaining our leadership and enhancing our presence in the industry.

About the Role

You will work in a fast-paced, collaborative organization, leading the charge to enhance our organic search performance across thousands of keywords, define the right metrics for GEO (Generative Engine Optimization) and AIO (Google AI Overview), and drive sustainable growth in visibility and conversions. You will be responsible for launching impactful programmatic SEO and AI-powered content initiatives, as well as collaborating closely with the team to resolve technical issues. Your leadership will position Bowtie as an industry leader in organic and AI search.

Your Key Responsibilities Include:

• Develop and Drive Strategy: Lead the creation and optimization of effective SEO, GEO, and AIO strategies to boost Bowtie’s organic and AI search visibility.
• Enhance Search Performance: Continuously improve our organic keyword rankings and overall search presence across major platforms, including emerging AI search engines.
• Increase Visibility and Engagement: Identify and execute opportunities to grow our online visibility and drive higher conversion rates through both traditional and generative AI search.
• Launch Content Initiatives: Oversee the planning and execution of programmatic, AI-powered content projects to support business objectives.
• SEO Focus Areas: About 30% of your time will be dedicated to non-blog SEO activities (such as landing pages, product pages, and technical SEO), while approximately 50% will focus on blog SEO (including content strategy, optimization, and performance analysis).
• Resolve Technical Issues: Collaborate with the Customer Growth team to proactively address and fix technical SEO and GEO issues, ensuring the site remains search-optimized.
• Monitor Trends and Metrics: Stay up to date with the latest developments in SEO, GEO, and AIO, defining and tracking relevant metrics to measure success and guide future improvements.
• Foster Team Collaboration: Work closely with engineers, content creators, and marketing stakeholders, and support the training of team members to strengthen internal capabilities in SEO and AI search.

About you

• Degree in Marketing, Computer Science, Business Administration, or a related field.
• 3+ years of experience in SEO, GEO, or AIO, with a proven track record of improving organic rankings and visibility.
• Experience using industry-standard SEO/GEO tools (e.g., SEMrush, Ahrefs, Google Search Console, Screaming Frog).
• Hands-on experience generating large-scale content using generative AI tools (e.g., ChatGPT, Grok, DeepSeek, Perplexity).
• Strong communication skills; able to work closely with engineers and cross-functional teams.
• Excellent project management skills; able to deliver multiple projects on time.
• Deep knowledge of technical SEO and the ability to diagnose and resolve issues.

We Offer

Apart from a great career path and an opportunity to do good and do well, we also offer:

• Competitive package
• Flexible work arrangement
• Benefits include medical/ dental coverage and wellness programs
• Employee discounts
• Fun, co-operative, and flexible startup culture
• Weekly sharing sessions and regular social gatherings
• Excellent learning opportunities with Professional Development Sponsorship

About Bowtie

We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.

We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team. 

By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.

We take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.

As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!

Information collected will be treated in strict confidence and used solely for recruitment purposes.

The company will retain all applications no longer than 24 months of which will be destroyed thereafter.

We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.