Role Summary

Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company.

As a young and fast-growing company, grooming and learning from the next generation is always our priority. We are looking for great talents who share our values to drive and execute on marketing campaigns to drive our business growth.

About the Role

We’re looking for a highly driven and strategic Manager / Senior Manager, Marketing Campaign to lead our product marketing efforts. You’ll be responsible for overseeing the end-to-end planning and execution of marketing campaigns that resonate with target customers, generate demand, and contribute to business growth. This role requires both strong marketing acumen and leadership capabilities.

Your Key Responsibilities Include:

1. Strategize and execute impactful marketing campaigns

• Develop and implement innovative marketing strategies tailored to target segments (e.g. pre-retirement audiences).
• Lead multi-channel campaigns that align with marketing and business goals.
• Monitor and analyze campaign performance metrics to continuously optimize effectiveness.
• Leverage customer insights and feedback to refine messaging and tactics.

2. Lead and grow a high-performing campaign team

• Provide clear strategic direction and coaching to team members.
• Maintain high-quality standards across all campaign deliverables.
• Foster a collaborative and creative team culture focused on impact and innovation.

3. Drive cross-functional alignment and execution

• Partner with product, platform, compliance, and operations teams to ensure marketing efforts align with company priorities.
• Manage relationships with external agencies and vendors to deliver campaigns on time and within scope.

4. Manage campaign budgets and timelines

• Plan and allocate resources effectively to maximize ROI.
• Oversee campaign execution to meet deadlines, budget constraints, and quality expectations.

About you

• 8-10 years of marketing experience, with a proven track record in campaign management
• A well-rounded marketer with strong business acumen and a creative mindset.
• Proven experience in leading multi-channel marketing campaigns with measurable success.
• Excellent communication and project management skills.
• Strong analytical mindset with the ability to make data-informed decisions.
• Leadership experience with the ability to inspire and guide a team.

We Offer

Apart from a great career path and an opportunity to do good and do well, we also offer:

• Competitive package
• Flexible work arrangement
• Benefits include medical/ dental coverage and wellness programs
• Employee discounts
• Fun, co-operative, and flexible startup culture
• Weekly sharing sessions and regular social gatherings
• Excellent learning opportunities with Professional Development Sponsorship

About Bowtie

We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.

We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team. 

By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.

We take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.

As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!

Information collected will be treated in strict confidence and used solely for recruitment purposes.

The company will retain all applications no longer than 24 months of which will be destroyed thereafter.

We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.