Health Service Sales & Marketing, Manager

Role Summary

Bowtie’s mission is to make insurance good again and build a category-defining health insurance company. As part of our expanding health services team, we are building a new generation of healthcare experiences that go beyond insurance—making preventive care and wellness more accessible to everyone.

This role is based within Bowtie’s health service arm.
You will be driving growth for our clinic services (body checks, vaccinations, cancer screenings, and more), working closely with our healthcare and clinic teams.

We are seeking a hands-on, execution-driven Health Service Marketing Manager (Execution & Customer Journey Focus) to take full ownership of mapping, integrating, and optimizing our customer journey—from digital ads and booking systems to CRM and post-visit engagement. In this role, you will drive measurable growth in bookings and revenue by leading campaign execution, streamlining workflows, and making every customer touchpoint seamless and conversion-optimized.

About the Role

Reporting to the Health Strategy Lead, you will be responsible for the end-to-end execution of marketing initiatives that connect digital marketing, clinic systems (Plato), and CRM platforms (WhatsApp/Sleekflow, etc.). Your mission is to ensure every step of the customer journey is smooth, trackable, and delights our customers while delivering business results. This role is focused on health service bookings and clinic experiences, not insurance product sales.

Your Key Responsibilities Include:

Own and optimize the customer journey: Map, define, and continually improve the end-to-end experience from first touch to post-visit engagement, delivering regular journey audits and process improvements.
Integrate systems: Operationalize and integrate marketing and CRM tools (Plato, WhatsApp, EDM, Meta/Google Ads, Sleekflow) for seamless data flow and campaign tracking.
Campaign execution: Plan, launch, monitor, and report on all digital, social, and CRM campaigns, driving new end-to-end initiatives from concept to results.
Drive conversion: Increase inquiry-to-booking conversion rates through journey fixes, reminders, and system improvements.
Upsell & retention: Design and execute upsell and repeat booking campaigns to maximize customer lifetime value and engagement.
Voucher redemption: Execute and improve voucher redemption campaigns, increasing redemption rates through better operations and communications.
Performance tracking: Build dashboards and track key conversion metrics across all channels and touchpoints.
Cross-team collaboration: Work closely with clinical, product, and operations teams to ensure smooth rollout and adoption of marketing initiatives.

About you

Degree holder in Marketing, Business, Public Health, or related field.
5+ years’ experience in digital marketing, campaign management, or growth roles, preferably in healthcare, wellness, or e-commerce.
Proven track record in end-to-end campaign management and marketing automation.
Experience in mapping and optimizing user journeys (online & offline).
Strong data skills: campaign tracking, analysis, and reporting.
Hands-on, detail-oriented, and highly accountable for business outcomes.
Proactive, customer-obsessed, and a collaborative team player.
Bilingual Fluency in Cantonese and English.

We Offer

Apart from a great career path and an opportunity to do good and do well, we also offer:

Competitive package
Flexible work arrangement
Benefits include medical/ dental coverage and wellness programs
Employee discounts
Fun, co-operative, and flexible startup culture
Weekly sharing sessions and regular social gatherings
Excellent learning opportunities with Professional Development Sponsorship

About Bowtie

We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.

We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team.

By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.

We take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.

As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!

About Bowtie Health Services

Bowtie is best known as Hong Kong’s first virtual insurer, but this role sits within our growing health services team. Our mission is to make healthcare more preventive, affordable, and accessible for all—through innovative, customer-centric clinic services.
If you are passionate about shaping the future of health services and want to work on the frontlines of health innovation, this is the role for you!

Information collected will be treated in strict confidence and used solely for recruitment purposes.

The company will retain all applications no longer than 24 months of which will be destroyed thereafter.

We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.