Role Summary

Bowtie is looking for a passionate and execution-focused Senior Marketing Officer / Assistant Manager to help drive the growth of our health service business. This role is based within Bowtie’s health service arm. You will be supporting marketing for our clinic offerings (such as body checks, vaccinations, cancer screenings, and more) and working closely with our healthcare and clinic teams.

This is an excellent opportunity for a marketer who wants to broaden their skill set and take ownership of integrated campaigns and customer journey improvements in the health and wellness sector.

About the Role

You will work closely with the marketing and health teams to execute digital campaigns, support system integration (Plato, WhatsApp, CRM), and optimize the booking journey for customers. You’ll have the opportunity to learn hands-on how to connect marketing strategy, operations, and technology to deliver great customer experiences and business results. This role is focused on health service bookings and clinic experiences, not insurance product sales.

Your Key Responsibilities Include:

• Support the planning, execution, and optimization of marketing campaigns across digital, social, and CRM channels.
• Assist in mapping and improving the customer journey, from first contact to booking and post-visit engagement.
• Help set up, integrate, and monitor campaign and CRM tools (e.g., Plato, WhatsApp, EDM, Meta/Google Ads).
• Track and report on key campaign and conversion metrics. Support the preparation of dashboards.
• Coordinate with clinical, product, and operations teams to ensure smooth delivery of marketing initiatives.
• Contribute ideas for new campaigns, journey improvements, and customer engagement strategies.

About you

• Degree holder in Marketing, Business, Communications, or related field.
• 2-5 years’ relevant marketing experience (digital, social media, CRM), ideally in healthcare, wellness, or e-commerce.
• Familiar with digital campaign setup and analytics (e.g., Meta, Google, WhatsApp, EDM).
• Strong attention to detail, willingness to learn new systems, and proactive problem solver.
• Good communication and teamwork skills.
• Customer-focused attitude and a growth mindset.
• Good command of Cantonese and English.

We Offer

Apart from a great career path and an opportunity to do good and do well, we also offer:

• Competitive package
• Flexible work arrangement
• Benefits include medical/ dental coverage and wellness programs
• Employee discounts
• Fun, co-operative, and flexible startup culture
• Weekly sharing sessions and regular social gatherings
• Excellent learning opportunities with Professional Development Sponsorship

About Bowtie

We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.

We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team. 

By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.

We take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.

As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!

About Bowtie Health Services

Bowtie is best known as Hong Kong’s first virtual insurer, but this role sits within our growing health services team. Our mission is to make healthcare more preventive, affordable, and accessible for all—through innovative, customer-centric clinic services.
If you are passionate about shaping the future of health services and want to work on the frontlines of health innovation, this is the role for you!

Information collected will be treated in strict confidence and used solely for recruitment purposes.

The company will retain all applications no longer than 24 months of which will be destroyed thereafter.

We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.