Role Summary

Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company.

As a young and fast-growing company, grooming and learning from the next generation is always our priority. We are looking for great talents who share our values to bring the good back through our passionate, innovative, and customer-obsessed team. We are also proud to bring deep domain expertise and our own proprietary modern technology into Hong Kong. As we grow, we're looking for highly dynamic, hands-on, and passionate talent to join our team.

About the Role

The Customer Proposition Manager/ Senior Manager for Medical Products is a pivotal, commercially focused role responsible for the financial success and strategic direction of our Health and Medical Product Portfolio (e.g., hospitalization, outpatient benefits). This individual ultimately owns the Profit & Loss (P&L) contribution by driving end-to-end strategy and solid execution across the entire customer lifecycle. This role requires the utilization of health and medical data and customer research to shape propositions that effectively address patient needs and fulfill our brand promises in the medical space.

Your Key Responsibilities Include:

1. End-to-End Customer Strategy

• Medical Portfolio Strategy: Define and own the 1-2 year strategy and roadmap for the Health and Medical Portfolio, ensuring initiatives address healthcare trends, cost containment, and enhance the value of virtual care within the proposition.

• Customer Lifetime Value Ownership: Oversee the entire customer journey = (Acquisition/Engagement/ Retention) to maximize Customer Lifetime Value (CLV), focusing heavily on medical engagement drivers and claims experience

• Subject Matter Expertise: Keep abreast of the trends of medical insurance and healthcare eg medical inflation and claim utilization rates, etc

• Provide product training to elevate the insurance literacy internally

2. Data-Driven Medical Proposition Shaping and Experimentation

• Pain Point/ Customer Needs Identification (Health Focus): Utilize data (claims data, health reports, engagement metrics) and customer research to identify pain points related to accessing care, managing chronic conditions, and submitting claims

• Feature/Product Shaping and Optimization (Medical): Shape and optimize medical insurance-related features (e.g., wellness programs, digital health tool integration, hospital rider) with robust data support to strengthen the competitive proposition and encourage proactive health management

• Experimentation and Launch: Come up and run proposition-level experiments (e.g., changes to deductible/copay structures, benefit communication) to validate hypotheses and rapidly iterate the medical value provided to the customer

3. Stakeholder Management

• Manage complex stakeholder relationships across Medical Practitioner, Underwriters, TPA/Hospital Networks, Legal, and Compliance to gain consensus and resources for medical proposition changes.

• Work closely with the insurance product team, marketing team, and platform to launch the proposed features.

About you

• Proven ability to own financial outcomes and drive profitability through strategic decision-making across the customer lifecycle

• Deep understanding of health insurance products, medical trends, and claim utilization combined with strong analytical skills to translate claims data and customer research into actionable propositions

• Ability to define multi-year strategy AND drive end-to-end implementation - not just a thinker or just a doer, but both

• Proven track record of building consensus and driving alignment across diverse stakeholders (medical practitioners, underwriters, TPAs, legal, compliance, marketing, tech teams)

• Demonstrated ability to identify patient pain points and rapidly test/iterate medical propositions through structured experiments to maximize customer value

We Offer

Apart from a great career path and an opportunity to do good and do well, we also offer:

• Competitive package

• Flexible work arrangement

• Benefits include medical/ dental coverage and wellness programs

• Employee discounts

• Fun, co-operative, and flexible startup culture

• Weekly sharing sessions and regular social gatherings

• Excellent learning opportunities with Professional Development Sponsorship

About Bowtie

We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.

We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team. 

By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.

We take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.

As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!

Information collected will be treated in strict confidence and used solely for recruitment purposes.

The company will retain all applications no longer than 24 months of which will be destroyed thereafter.

We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.