Insurance Marketing - A Discerning Career Choice
Marketing in the insurance sector is the ultimate test of a marketer’s skill. Your responsibilities go beyond selling a product; you are cultivating trust and demystifying complexity in a well-penetrated and heavily regulated industry.
- Building Consumer Confidence: You master the art of simplifying complex financial products and communicating value in clear, compliant ways.
- Tech-empowered Environment: The sector is undergoing digital shifts, and our company actively encourages the use of modern digital methodologies, including AI-driven content generation and testing, giving you direct experience in modernizing traditional workflows.
- Business and Social Impact: You will apply sophisticated customer acquisition strategies to drive business revenue growth. Your work has a tangible, meaningful impact on people’s lives.
Why Join Us?
Bowtie is redefining the insurance landscape. Joining our team means joining a market leader known for innovation, high performance, and strong brand appeal:
Market-Leading: We are known for our innovative approach in key digital channels, such as our industry-leading performance on YouTube, and our focus on effective, scalable digital tools
StrongBrand Identity: Our strong visual brand is key to our market disruption, making insurance approachable, modern, and trustworthy. You will contribute to a brand that genuinely attracts and retains customers
High-Performance Team: Work alongside high-caliber specialists and learn directly from senior leaders in every rotation, ensuring your learning curve is steep and your technical growth is unmatched.
What You Will Develop
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Product Expertise:
Master product commercialization, market positioning, and data-driven customer insight automation
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Commercial Acumen:
Achieve proficiency in budget allocation, A/B testing, and campaign ownership with quantifiable CPA and ROAS targets
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Impeccable Execution:
Lead end-to-end multi-channel campaigns, managing creative assets, stakeholders, and comprehensive post-campaign analysis
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Channel Leadership:
Enhance Bowtie's authority through SEO content strategy, YouTube production leadership, and channel growth optimization
Program Structure
Deep Dive into Our Products
Deep dive into product life cycles, commercialization strategies, positioning, and how marketing supports product uptake from development to launch
Campaign Management
End-to-end campaign planning and execution across multi-channels (digital, social, email), focusing on asset creation, performance monitoring, stakeholder updates, and comprehensive post-campaign analysis
Performance Marketing
Master performance marketing tools, data-driven optimization (A/B testing), and full campaign ownership to meet commercial KPIs (CPA/ROAS)
Organic Growth (SEO/Content)
Master organic content creation, SEO, and search data analysis. Trainees progress from generating foundational content using AI to leading insightful keyword research, creating strategic monthly content plans, and collaborating on geographical initiatives to drive free traffic and conversion
YouTube Marketing
You will learn both the strategic planning and hands-on production workflow. Progress from learning brand voice and basic editing to leading end-to-end video creation and analyzing channel performance, driving growth with measurable impact on engagement and retention.
Customer and Product Proposition
Bridging marketing activity with commercial outcomes. Learn how marketing supports product launches, shapes pricing strategies, and drives sales targets in collaboration with product teams
Why Bowtie?
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Pioneers in Digital Insurance
As Hong Kong’s first virtual insurer, we are at the forefront of revolutionizing the insurance experience through cutting-edge technology
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Empowering Growth and Development
We provide structured learning opportunities, mentorship from industry experts, and a collaborative environment to accelerate your career
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Innovative and Impact-Driven Culture
At Bowtie, you’ll work on meaningful projects that directly impact our customers and the insurance industry at large
FAQ
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This program is open to recent graduates (i.e within 3 years of graduation) from any discipline. We are looking for curious, proactive individuals who are passionate about innovation and problem-solving in the insurance industry.
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No prior experience is required. We provide all the training, support, and mentorship you need to succeed.
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You will have access to structured training, mentorship from experienced leaders, and regular feedback to ensure you’re growing and thriving throughout the program.
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Yes, this is a full-time paid work experience.
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Graduates who excel in the program will have the opportunity to transition into long-term roles at Bowtie, based on the candidate's preference, performance, and business needs.
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The Marketing GT Program is a two-year (24-month) commitment.