About the Role

Bowtie is seeking a keen, results-driven AI Growth Assistant Marketing Manager, Organic Content to work with our Organic & Content team. A strong commercial mindset is essential. This role is crucial for our growth agenda, focused on transforming search demand into measurable business conversion through high-quality, scalable content.

This is not a pure writing role. We are looking for someone who can connect search demand, user intent, content quality, and business outcomes, while using SEO, analytics, and AI tools to improve both performance and execution speed.

Your Key Responsibilities Include:

Report to AI & Search Lead and execute organic growth strategy across high-intent topics, with a strong focus on traffic that drives real business results.

• Own the organic content roadmap across priority topics and landing pages.

• Translate search demand, business goals, and user needs into clear content briefs and production priorities.

• Create, refresh, and optimize articles and landing pages to improve rankings, engagement, and conversion.

• Run content experiments on angles, formats, CTAs, and page structure to improve performance.

• Identify content gaps, keyword opportunities, and internal linking improvements.

• Contribute content expertise to the integration and scaling of AI tools, focusing on prompt iteration, workflow design, quality assurance, and knowledge base enrichment.

• Work with freelancers, agencies and internal stakeholders to deliver content on time and at quality

• Use GA4, GSC, SEO and related analytic tools, and internal data to monitor performance and recommend next actions

The success of this role will be measured by:

12-month Success Scorecard

• Content Writing: Establish 5 repeatable content playbooks for blog articles and apply them to at least 80% of new and existing content.

• SEO & AI Search: Increase organic traffic to insurance content by 25% by implementing SEO and AI search best practices across content structure, on-page optimisation, internal linking, and content refreshes.

• Insurance Expertise: Improve application conversion rate of insurance pages by 20% through clear, accurate, and decision-useful insurance knowledge and comparison content.

• AI Tools & Workflow Optimisation: Increase monthly article output by 5x through AI-assisted content research and creation workflows.

About you

• 3 to 6 years of experience in growth marketing, SEO, content marketing, organic acquisition, or a similar performance-driven role.

• Proven ability to turn content into measurable business impact, not just rankings or traffic growth.

• Strong experience building content strategy and driving execution end to end, including managing freelancers, agencies, or subject matter experts.

• Strong Chinese and English writing and editing skills, with the ability to simplify complex topics into clear and compelling content.

• Solid hands-on skills in keyword research, on-page SEO, internal linking, content optimization, and performance analysis.
  Comfortable using AI tools to support research, drafting, QA, optimization, and workflow improvement.

• Strong commercial mindset, analytical judgment, and ability to prioritize opportunities based on both traffic and conversion potential.

• Highly organized, detail-oriented, and action-oriented, with strong ownership in a fast-moving environment.

• Experience in insurance or other regulated industries is a strong advantage.

• Experience in conversion-focused content, lightweight automation, or AI search / GEO is a plus.

We Offer

Apart from a great career path and an opportunity to do good and do well, we also offer:

• Competitive package

• Flexible work arrangement

• Benefits include medical/ dental coverage and wellness programs

• Employee discounts

• Fun, co-operative, and flexible startup culture

• Weekly sharing sessions and regular social gatherings

• Excellent learning opportunities with Professional Development Sponsorship

About Bowtie

We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.

We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team. 

By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.

We take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.

As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!

Information collected will be treated in strict confidence and used solely for recruitment purposes.

The company will retain all applications no longer than 24 months of which will be destroyed thereafter.

We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.