Brand Marketing & Partnership Intern (Bow Coffee & Corporate)
We usually respond within a month
Role Summary
Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company. But we don't just do that from an office - we do it through everyday lifestyle touchpoints, starting with Bow Coffee, our very own cafe!
We are looking for a highly dynamic, hands-on, and creative Intern to work directly with our Corporate Communications & Partnership team. In this unique role, you will be heavily involved in the day-to-day marketing execution for Bow Coffee (Social Media, Events, Operations), while also gaining valuable exposure to Bowtie’s broader Corporate PR and Strategic Partnerships.
If you love coffee, lifestyle branding, and want to learn how a top-tier virtual insurer builds partnerships and community - this role is for you!
We also offer return offers for high achievers who share our values!
About the Role
Key Responsibilities:
1. Bow Coffee Marketing & Operations (Core Focus)
Co-manage Bow Coffee’s social media accounts (IG/FB), including content planning, copywriting, and basic visual design/video editing.
Assist in the planning and on-the-ground execution of cafe events, community activations, and new menu launches.
Support daily operational enhancements to seamlessly connect the cafe experience with the Bowtie insurance ecosystem.
2. Strategic Partnerships
Support the rollout of collaborative campaigns with health, wellness, and lifestyle brands (e.g., event logistics, material preparation).
Assist in partner outreach, onboarding, and basic administrative duties to ensure smooth project lifecycles.
3. Corporate PR & Communications
Support the PR team with media monitoring, drafting press materials, and tracking campaign performance.
Assist in corporate events and internal communication initiatives.
Internship Duration:
Full-time: 3-6 months
Part-time: 3 days per week
About you
Must have:
Strong passion for lifestyle branding, social media trends, and coffee culture.
Highly hands-on and willing to execute (from writing an IG caption to helping set up an event space).
A creative thinker who isn't afraid to pitch new ideas for Bow Coffee's marketing.
Strong sense of responsibility, detail-oriented, and able to multitask in a fast-paced startup environment.
Excellent written and verbal communication skills in Cantonese and English
We Offer
Return offer opportunity
Fun, cooperative, and flexible startup culture
Weekly sharing sessions and regular happy-hour gatherings
Flexible working hours
About Bowtie
We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.
We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team.
By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.
We take pride in moving fast all the time and our track record in moving ahead in the game.
As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!
Information collected will be treated in strict confidence and used solely for recruitment purposes.
The company will retain all applications no longer than 24 months of which will be destroyed thereafter.
We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.
- Department
- Marketing & Branding
- Locations
- Hong Kong - Intern
- Remote status
- Hybrid
- Employment type
- Internship
About Bowtie Life Insurance Company Limited
Our purpose is simple - we are here to bring back the good of insurance: protecting people and their families.
By combining our deep domain expertise and our modern proprietary technology, we strive to provide better insurance products and world-class insurance experience to the public.
In the past 4+ years, we have been providing a wide range of medical coverage to the Hong Kong public. Our sum assured has exceeded US$5 Billion.
Let's continue to deliver a better insurance experience for all.
Let's Make Insurance Good Again.